ONLINE BRANDING AND COMMUNICATION
Online Branding and Communication
Brief description of the Training Program
The beneficiaries will acquire the necessary knowledge and skills to support the marketing and public relations department of the company in its attempt to move from the traditional to the modern form of marketing, to support the vision and goals of the company and to function effectively in the context of working groups . In addition, conduct market research, identify the target group and choose their approach techniques, design a comprehensive digital advertising plan, outline the strategy for product promotion in local and international markets, and formulate pricing policies according to particularities of each market.
Program Purpose
This training program provides the beneficiaries with all the information on the functions and implementation of modern marketing, whether in local or international markets, the new digital marketing strategies imposed by the technology and applications of PCs, mobile media and the Internet.
Learning results
After the end of the program, the beneficiaries will understand the principles of modern marketing and all the actions involved in the implementation of effective marketing. In addition, they will know all aspects and aspects of digital marketing and promotion and promotion methods through digital technology and the internet. They will be familiar with branding processes and in particular with product naming strategies and its importance in online presence. Finally, they will know all the export and international marketing methodology, international trade procedures, the export marketing mix and ways of entering international markets.
Units
Purpose objectives of the thematic unit
The purpose of the module is for the beneficiary to understand the concepts and functions of modern marketing and at the same time the importance of market research, the need to segment it and the delimitation of the target market. In addition, he will know the axes on which successful marketing is based and the dramatic changes that have taken place in recent decades in modern marketing with the development of new technology.
Duration of training hours: 12
Purpose objectives of the thematic unit
The purpose of the module is for the beneficiary to understand the principles and functions of online marketing. At the same time, you will understand the importance of the marketing mix and the concept of online branding. In addition, he will know the use of all the means of implementing digital marketing, as well as the electronic management of customer relations.
Duration of training hours: 12
The purpose of the module is for the beneficiary to understand the meaning, characteristics and modes of operation of the brand in the market. Also, to have full knowledge of the advantages or disadvantages of a brand, its creation, as well as the importance of the color and logo that will be chosen. Also, to understand the function of the Marketing Mix in branded products, as well as the reasons a company chooses to be behind a set of other branded brands.
Duration of training hours: 12
The purpose of the module is for the beneficiary to understand the ways in which a website becomes dynamic and effective. He will get to know the concepts of AdWords, the importance of using Web Analytics and Google analytics, website optimization and the applications of SEM. He will also understand the concept and methods of advertising through the forms of electronic marketing.
Duration of training hours: 20
The purpose of the unit is for the beneficiary to understand the function and communication possibilities offered by social media today. Based on the above concepts, you will understand the methods of identifying and attracting the target group and analyzing the results of a campaign in social networks. Finally, he will know how to use social media to deal with a crisis in the company.
Duration of training hours: 8
The purpose of the module is for the beneficiary to understand the environment that governs international trade and the conditions that determine the strategy and methodology of international marketing. In addition, you will understand the process of international market research, consumer behavior at an international level, the concept of international branding and the procedures for entering foreign markets.
Duration of training hours: 16
