Online Branding and Communication
Brief description of the Training Program
The beneficiaries will acquire the necessary knowledge and skills to support the marketing and public relations department of the company in its attempt to move from the traditional to the modern form of marketing, to support the vision and goals of the company and to function effectively in the context of working groups . In addition, conduct market research, identify the target group and choose their approach techniques, design a comprehensive digital advertising plan, outline the strategy for product promotion in local and international markets, and formulate pricing policies according to particularities of each market.
Program Purpose
This training program provides the beneficiaries with all the information on the functions and implementation of modern marketing, whether in local or international markets, the new digital marketing strategies imposed by the technology and applications of PCs, mobile media and the Internet.
Learning results
After the end of the program, the beneficiaries will understand the principles of modern marketing and all the actions involved in the implementation of effective marketing. In addition, they will know all aspects and aspects of digital marketing and promotion and promotion methods through digital technology and the internet. They will be familiar with branding processes and in particular with product naming strategies and its importance in online presence. Finally, they will know all the export and international marketing methodology, international trade procedures, the export marketing mix and ways of entering international markets.
Units
Unit 1 – The circular economy model
The aim of this unit is for participants to understand the basic concepts and approaches of the circular economy. First, it attempts to capture the essence of the Circular Economy model by clarifying the concept and placing it within current patterns of production and consumption. Second, it sets out a comprehensive framework for the circular economy, clarifying the opportunities and challenges that arise. Finally, it gives an overall assessment of the advantages of the model and analyses product circularity from a systemic point of view.
In-person Learning
Duration (training hours): 33
Unit 2 – Transition to the circular economy
The aim of this unit is for participants to understand the importance of the circular economy and the major role it plays within a framework of sustainable development. It analyses the fundamental principles and goals of sustainability and presents the need to move to a circular economy model. Participants should also understand the benefits and drawbacks of the circular model. This circular model is also applied in businesses, which are introducing innovations. In this context, the unit analyses the key features and strengths of the circular business model, as well as the challenges that arise when applying it. Finally, it highlights the operating structures of the model and presents examples of businesses that successfully apply the circular economy.
Asynchronous Learning
Duration (training hours): 33
Unit 3 – Primary sector and the Circular Economy
In this unit we will analyse the relationship between the circular economy and the agricultural sector. Participants will understand the importance of producing fertilisers and animal feed, as well as the importance of reusing agricultural residues and liquid waste. The unit also analyses their environmental impact and the importance of biomass.
Synchronous Learning
Duration (training hours): 38
Unit 4 – National Strategy for the Circular Economy
This unit analyses the National Strategy for the Circular Economy model. In particular, it covers the relationship between the circular model and the Greek production system and the roadmap for moving towards this model. It also analyses compatibility with the development plan and the policy pillars for the Circular Economy. The strategy for the circular model is based on key objectives that will help Greek and foreign businesses adopt circular practices. Finally, it analyses the operational action plan for the circular economy and the concept of the bioeconomy, as well as plans to promote it.
Synchronous Learning
Duration (training hours): 33
Unit 5 – Circular Economy and small businesses
This unit analyses the benefits of the Circular Economy for small and medium-sized businesses, both worldwide and in Greece. It presents and describes sectors that benefit economically, socially and environmentally from the circular model and its continuous development. It also highlights good practices applied in Greek SMEs, as well as circular business models. Finally, it analyses the obstacles faced by SMEs in Greece, which make it difficult for them to adopt the Circular Economy model.
Asynchronous Learning
Duration (training hours): 25
Unit 6 – Ecosystems and protected areas
In this unit we will analyse the concept of ecosystems and protected areas. More specifically, it gives a detailed description of the climate crisis and its effects on people and the environment. It also highlights the importance of the agri-food model and the importance of protecting nature and preserving biodiversity. The consumption model appears to play a key role in the circular economy, as the unit examines consumer behaviour in the shift from a linear to a circular economy. Finally, it discusses protecting the planet in combination with social justice.
In-person Learning
Duration (training hours): 38
Duration of the program
- Lifetime training hours: 71 hours
- Modern e-learning hours: 71 hours
- Hours of Asynchronous teletraining: 58 hours
- Total hours: 200 hours (2 months)
